Availability Optimization
Increase show rates
Availability Optimization is a framework for increasing show rates by optimizing availability. It consists of four main tactics: taking appointments more days per week, taking appointments more hours per day, giving leads more flexible appointment times, and having inbound, outbound, and self-scheduling options.
- Availability is key to increasing show rates
- Flexibility is important in appointment scheduling
- Multiple scheduling options increase show rates
- Take Appointments More Days Per WeekIncrease the number of days per week that appointments are taken. This can include taking appointments on weekends or holidays.Pro tipConsider using online scheduling tools to make it easier for leads to book appointmentsWarningBe cautious of overbooking and ensure that salespeople can handle the increased volume
- Take Appointments More Hours Per DayIncrease the number of hours per day that appointments are taken. This can include taking appointments early in the morning or late in the evening.Pro tipUse data to determine the optimal hours for your businessWarningBe careful not to overbook and ensure that salespeople can handle the increased volume
- Give Leads More Flexible Appointment TimesIncrease the flexibility of appointment times. This can include offering more time slots per hour or allowing leads to schedule appointments at non-traditional times.Pro tipConsider using online scheduling tools to make it easier for leads to book appointmentsWarningBe cautious of overbooking and ensure that salespeople can handle the increased volume
- Have Inbound, Outbound, and Self-Scheduling OptionsOffer multiple scheduling options to leads. This can include inbound scheduling, outbound scheduling, and self-scheduling.Pro tipUse data to determine the optimal scheduling options for your businessWarningBe careful not to overbook and ensure that salespeople can handle the increased volume
ALAN
Alex Hormozi's company ALAN increased show rates by optimizing availability
OutcomeSignificant increase in show rates and revenue
Not optimizing availability
Failing to increase appointment slots and make them more flexible can lead to missed opportunities and lower show rates
Not offering multiple scheduling options
Failing to offer multiple scheduling options can lead to lower show rates and revenue
The framework was developed by Alex Hormozi, based on his experience with ALAN and other portfolio companies. He discovered that by optimizing availability, businesses can significantly increase their show rates and revenue.
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