Pillar I: Availability
Increase lead conversion
Pillar I: Availability focuses on increasing lead conversion by providing more scheduling options and reducing friction in the scheduling process. This includes offering four scheduling options per hour, eliminating unnecessary steps, and using technology to streamline the process.
- Increase scheduling options to increase lead conversion
- Reduce friction in the scheduling process
- Use technology to streamline the scheduling process
- Offer four scheduling options per hourProvide leads with more flexibility in scheduling appointments by offering four options per hour.Pro tipUse technology to automate the scheduling processWarningBe careful not to overcomplicate the scheduling process
- Eliminate unnecessary stepsReduce friction in the scheduling process by eliminating unnecessary steps and using technology to streamline the process.Pro tipUse software to consolidate lead informationWarningBe careful not to sacrifice important information for the sake of simplicity
Increased lead conversion rates
The author saw a significant increase in lead conversion rates after implementing the availability framework.
OutcomeIncreased sales conversions
Not providing enough scheduling options
Not providing enough scheduling options can lead to low lead conversion rates.
Not using technology to streamline the scheduling process
Not using technology to streamline the scheduling process can lead to inefficiencies and low lead conversion rates.
The author discovered the importance of availability when they started using online schedulers and saw a significant increase in lead conversion rates.
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