Defining the WIG
Define the goal
This framework involves defining the wildly important goal (WIG) in a clear and measurable way. It helps teams define their goals and focus on what matters most.
- Define the WIG in a clear and measurable way
- Focus on what matters most
- Make the WIG achievable
- Define the WIG in a clear and measurable wayDefine the WIG in a clear and measurable way, using a specific format: 'From X to Y by When'.Pro tipUse a template to define the WIGWarningBe careful not to make the WIG too vague or unclear
- Make the WIG achievableMake the WIG achievable, but challenging. The WIG should be challenging, but not impossible to achieve.Pro tipUse a benchmark to estimate the achievable levelWarningBe careful not to make the WIG too easy or too hard to achieve
Event Management Team
The Event Management Team used the defining the WIG framework to define their goal and focus on what matters most.
OutcomeThe team was able to increase revenue from corporate events by defining a clear and achievable WIG
Making the WIG too vague
Making the WIG too vague can lead to confusion and lack of focus
Making the WIG too easy or too hard
Making the WIG too easy or too hard can lead to lack of motivation or frustration
The framework was developed by the authors of the book 'The 4 Disciplines of Execution' as a way to help teams define their goals and focus on what matters most.
Source · BOOK
Covey, Sean - The 4 Disciplines of Execution