Lead Measure Builder Tool
Create effective lead measures
The Lead Measure Builder Tool is a framework for creating effective lead measures that drive achievement of a Wildly Important Goal (WIG). It involves brainstorming ideas, measuring those ideas, ranking them in order of impact, testing them against a checklist, and writing final lead measures. The tool helps teams create a clear and concise strategy for improving performance and delivering great results.
- Gather rich input on lead measures from the team and others
- Ensure lead measures are predictive and influenceable
- Make sure lead measures are truly measurable and worth pursuing
- Use simple verbs and quantify measures, including quality measures
- Insert the Wildly Important Goal and lag measureStart by inserting the WIG and lag measure into the top box of the Lead Measure Builder Tool. This will help focus the team on the goal and the metrics that will be used to measure success.Pro tipMake sure the WIG is clear and concise, and that the lag measure is well-defined and measurable.WarningAvoid using vague or poorly defined WIGs or lag measures, as this can lead to confusion and ineffective lead measures.
- Brainstorm ideas for lead measuresBrainstorm a list of potential lead measures that could drive achievement of the WIG. This should include a wide range of ideas, and should involve input from the team and others.Pro tipUse a variety of techniques, such as mind mapping or brainstorming sessions, to generate a large number of ideas.WarningAvoid limiting the brainstorming session to only a few ideas, as this can lead to a lack of creativity and ineffective lead measures.
- Brainstorm methods for measuring those ideasFor each potential lead measure, brainstorm methods for measuring it. This could include metrics such as frequency, quality, or quantity.Pro tipMake sure the measurement methods are clear and concise, and that they align with the WIG and lag measure.WarningAvoid using measurement methods that are poorly defined or difficult to track, as this can lead to confusion and ineffective lead measures.
- Rank in order of impact on the WIGRank the potential lead measures in order of their potential impact on the WIG. This will help the team focus on the most effective lead measures.Pro tipUse a variety of criteria, such as the potential impact on the lag measure or the ease of implementation, to rank the lead measures.WarningAvoid ranking lead measures solely on their ease of implementation, as this can lead to ineffective lead measures.
- Test your ideas against the checklistTest the potential lead measures against a checklist of criteria, such as whether they are predictive, influenceable, and measurable. This will help the team ensure that the lead measures are effective and will drive achievement of the WIG.Pro tipUse a variety of criteria, such as the potential impact on the lag measure or the ease of implementation, to test the lead measures.WarningAvoid using a checklist that is too narrow or too broad, as this can lead to ineffective lead measures.
- Write your final lead measuresWrite the final lead measures, based on the results of the brainstorming and testing process. This will help the team create a clear and concise strategy for improving performance and delivering great results.Pro tipMake sure the lead measures are clear and concise, and that they align with the WIG and lag measure.WarningAvoid using lead measures that are poorly defined or difficult to track, as this can lead to confusion and ineffective lead measures.
A sales team uses the Lead Measure Builder Tool to create effective lead measures that drive achievement of a WIG to increase sales revenue. The team brainstorms ideas, measures those ideas, ranks them in order of impact, tests them against a checklist, and writes final lead measures. The team then uses the lead measures to improve sales performance and achieve the WIG.
A customer service team uses the Lead Measure Builder Tool to create effective lead measures that drive achievement of a WIG to improve customer satisfaction. The team brainstorms ideas, measures those ideas, ranks them in order of impact, tests them against a checklist, and writes final lead measures. The team then uses the lead measures to improve customer satisfaction and achieve the WIG.
The Lead Measure Builder Tool was developed as part of the 4 Disciplines of Execution, a framework for achieving goals in a whirlwind environment. The tool is designed to help teams create effective lead measures that drive achievement of a WIG.