Flipping the Funnel
Empower fans to speak up
The traditional marketing funnel is no longer effective in today's cluttered marketplace. Instead of trying to interrupt people with ads, companies should focus on empowering their fans to speak up and promote their product or service. This can be done by giving fans the tools and leverage they need to share their experiences with others.
- Empower your fans to speak up and promote your product or service
- Give your fans the tools and leverage they need to share their experiences with others
- Focus on building a community of loyal customers who will promote your product or service
- Identify your fansIdentify the people who are already enthusiastic about your product or service. These are the people who will be most likely to promote it to others.Pro tipUse social media and other online tools to identify and connect with your fansWarningDon't try to manufacture enthusiasm - it has to be genuine
- Give your fans the tools they needProvide your fans with the tools and leverage they need to share their experiences with others. This could include social media sharing buttons, review platforms, or other online tools.Pro tipMake it easy for your fans to share their experiences by providing simple and intuitive toolsWarningDon't try to control the message - let your fans speak for themselves
- Empower your fans to speak upGive your fans the freedom to share their experiences with others. This could include allowing them to post reviews, create their own content, or participate in online discussions.Pro tipEncourage your fans to share their experiences by responding to their comments and engaging with them onlineWarningDon't try to censor or control the message - let your fans speak for themselves
A small Thai restaurant in Queens, NY, that was able to build a loyal following and promote their business through online reviews and word-of-mouth
Seth Godin, the author, has been writing about marketing and innovation for many years. In his previous books, he discussed the importance of permission marketing and turning strangers into friends and customers. However, he realized that there was a missing piece - turning customers into salespeople.