ENTREPRENEURSHIPMonths to result

Prototyping for Money

Test your ideas

Problem it solves

business growth stalls

Best for

Those looking to transition into consulting or entrepreneurship

Not ideal for

Those who prefer traditional employment

Overview

Why this framework exists

Prototyping for Money is a framework for testing your ideas and transitioning into consulting or entrepreneurship. It involves building a simple business plan, prototyping your services, and iterating based on feedback. This approach allows you to take control of your work life, gain autonomy, and potentially earn more income.

Core principles

3 total
  1. Take action and prototype your ideas
  2. Be flexible and adaptable in your approach
  3. Focus on providing value to your clients

Steps

4 steps
  1. Start with Curiosity
    Brainstorm a list of things you know how to do and might be 'consultable'. Research the market and identify potential clients.
    Pro tipUse online platforms to find potential clients and projects
    WarningBe cautious of overcommitting yourself in the early stages
  2. Build a Simple Business Plan
    Develop a basic business plan that outlines your services, target market, and financial projections.
    Pro tipKeep your plan simple and focused on the key elements
    WarningDon't overcomplicate your plan, it's meant to be a starting point
  3. Prototype Your Services
    Offer your services to a small group of clients or projects to test your approach and gather feedback.
    Pro tipUse this opportunity to refine your services and identify areas for improvement
    WarningBe prepared to pivot or adjust your approach based on feedback
  4. Iterate and Refine
    Continuously gather feedback and refine your services to improve your offerings and increase client satisfaction.
    Pro tipStay focused on providing value to your clients and be open to new opportunities
    WarningDon't be afraid to say no to projects that aren't a good fit

Checklist

Saved in your browser

Examples

2 cases
Thomas's Ride-Sharing Business

Thomas started driving for a ride-sharing service to make extra money. He was able to prototype his services and refine his approach based on feedback from clients.

OutcomeThomas was able to build a successful ride-sharing business and increase his earnings.
Sharon's Marketing Consulting

Sharon started offering marketing advice to friends and acquaintances. She was able to prototype her services and refine her approach based on feedback from clients.

OutcomeSharon was able to build a successful marketing consulting business and increase her earnings.

Common mistakes

3 traps
Overcommitting
Taking on too many projects or clients can lead to burnout and decreased quality of work.
Lack of Focus
Failing to clearly define your services and target market can lead to confusion and difficulty attracting clients.
Insufficient Feedback
Not gathering enough feedback from clients can make it difficult to refine your services and improve your offerings.

Origin story

How this framework came to be

The concept of Prototyping for Money was developed by the authors as a way to help individuals transition into consulting or entrepreneurship. It is based on the idea of prototyping, which is a key concept in design thinking.

Source

Traced to primary
Source · BOOK
Designing Your Work Life
Bill Burnett · 2020
Open source →