Squidoo
Empowering fans
Squidoo is a platform that enables people to create and share content about products, services, and ideas that matter to them. It's designed to make it easy for fans to build a page that highlights the best of what a business has to offer. Squidoo pages, called lenses, contain links to various resources and can be used to drive traffic and increase online exposure.
- Empower your fans to speak up and spread the word
- Create a platform for user-generated content
- Make it easy for fans to build a page that highlights the best of what you have to offer
- Create a Squidoo lensBuild a page that highlights the best of what your business has to offer, including links to products, services, and ideas that matter to your fans.Pro tipMake sure to include a variety of links and resources to make your lens valuable and informativeWarningDon't try to manipulate or control the conversation, let your fans speak up and share their thoughts
- Encourage fans to build lensesInvite your fans to create their own lenses, sharing their experiences and opinions about your products or services.Pro tipProvide incentives, such as rewards or recognition, to encourage fans to participateWarningDon't expect immediate results, building a community takes time and effort
- Amplify the happiest fansMake the tools available for your fans to share their experiences and opinions, and amplify their voices to reach a wider audience.Pro tipUse social media and other channels to promote your fans' lenses and encourage others to participateWarningDon't try to control the narrative, let your fans speak up and share their thoughts
L.L. Bean could create a Squidoo lens about dressing kids for winter, including links to relevant products and services.
Martha Stewart could create a Squidoo lens about cookies, including links to relevant recipes and products.
Seth Godin created Squidoo as a platform for user-generated content, recognizing the power of social media and the importance of empowering fans to speak up and spread the word.