Lists / People

Jeffrey Gitomer

Little Red Book of Selling

Jeffrey Gitomer is an American sales trainer, speaker, and author who has written more than a dozen books on sales and customer loyalty. His syndicated column 'Sales Moves' appears in business publications across the US. He is best known for The Little Red Book of Selling, which reframes sales success around why people buy rather than how salespeople sell.

Wikipedia
#50Sales Methodologists
52/ 100
Authority scoreNotable
1lists#50peak1primary1category
13
Top 100 Sales Methodologists
Rank #50·Little Red Book of Selling
Frameworks

Attributed to Jeffrey Gitomer

Mental models, principles, and operating frameworks extracted from sources where Jeffrey is the credited author or speaker.

10frameworks
01
Active Listening for Sales Mastery
Listen with the intent to understand before you listen with the intent to respond
Communication·from The Sales Bible: The Ultimate Sales Resource
02
Objection Prevention System
Script objection responses into your presentation so prospects have nothing left to object to
Communication·from The Sales Bible: The Ultimate Sales Resource
03
The 10.5 Commandments of Sales Success
Ten linked principles that form the foundation of mastery in modern sales
Communication·from The Sales Bible: The Ultimate Sales Resource
04
The Buying Motives Spectrum
Nineteen emotional and rational forces that cause people to buy—and how to uncover them
Communication·from The Sales Bible: The Ultimate Sales Resource
05
The Friendship Selling Model
Build genuine friendships with customers—friendships are immune to competition and price negotiation
Influence·from The Sales Bible: The Ultimate Sales Resource
06
The Networking Investment Strategy
Build a five-year relationship bank that pays dividends compounding annually for your entire career
Influence·from The Sales Bible: The Ultimate Sales Resource
07
The Power Question System
Convert any selling conversation into a buying conversation using structured intelligent questions
Communication·from The Sales Bible: The Ultimate Sales Resource
08
The Sales Pipeline Numbers Formula
Build a predictable sales income by working defined daily numbers with discipline and tracking
Productivity·from The Sales Bible: The Ultimate Sales Resource
09
The Testimonial Selling System
One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
Communication·from The Sales Bible: The Ultimate Sales Resource
10
The WOW! Factor Preparation System
Differentiate yourself so memorably before and during the sale that comparison becomes irrelevant
Communication·from The Sales Bible: The Ultimate Sales Resource
Domains

Framework distribution

10frameworks
Communication7 frameworks · 70%
Influence2 frameworks · 20%
Productivity1 framework · 0%
Bibliography

Sources by Jeffrey Gitomer

2sources
Book
2010
The Sales Bible: The Ultimate Sales Resource
Book·10 frameworks extracted
—
The Little Red Book of Selling
Book
Appears alongside

Top neighbors of Jeffrey Gitomer

8people
01
Aaron Ross
Predictable Revenue, cold-calling 2.0
1shared list
02
Andy Paul
Sell Without Selling Out
1shared list
03
Andy Whyte
MEDDICC (book), modernized methodology
1shared list
04
Anthony Cole
sales-management coaching frameworks
1shared list
05
Anthony Iannarino
The Lost Art of Closing, Eat Their Lunch
1shared list
06
Armand Farrokh
30MPC co-host, outbound playbooks
1shared list
07
Becc Holland
Flip the Script personalization
1shared list
08
Bill Caskey
The 2X Quota podcast/coaching
1shared list
Last updated
10 May 2026
Suggest an edit →