Margaret Heffernan
Lists / People

Margaret Heffernan

willful blindness / *Willful Blindness*, *Uncharted*

Margaret Heffernan is a former CEO of five companies turned author and speaker on organisational behaviour. Her 2011 book *Wilful Blindness* examined why individuals and organisations ignore uncomfortable truths, drawing on psychology, law, and business case studies. Her later work *Uncharted* argues against over-reliance on forecasting and data in decision-making.

@m_heffernanWikipedia
#93Business Authors of the Last 25 Years
41/ 100
Authority scoreNotable
1lists#93peak1primary1category
22
Top 100 Business Authors of the Last 25 Years
Rank #93·willful blindness / *Willful Blindness*, *Uncharted*
Frameworks

Attributed to Margaret Heffernan

Mental models, principles, and operating frameworks extracted from sources where Margaret is the credited author or speaker.

3frameworks
01
Constructive Conflict Thinking Partner Model
Find someone who thinks differently and make them your closest collaborator
Leadership·from Dare to Disagree
02
Preparedness Over Prediction Model
In an unpredictable world, stop trying to predict the future and start preparing for multiple futures
Strategy·from The Human Skills We Need in an Unpredictable World
03
Social Capital Over Superstar Model
The most productive teams are not built from superstars but from people who help each other
Leadership·from Why It's Time to Forget the Pecking Order at Work
Domains

Framework distribution

3frameworks
Leadership2 frameworks · 66.7%
Strategy1 framework · 0%
Bibliography

Sources by Margaret Heffernan

6sources
Book
—
Beyond Measure: The Big Impact of Small Changes
Book
—
Uncharted: How to Navigate the Future
Book
—
Willful Blindness: Why We Ignore the Obvious at Our Peril
Book
Video
2019
The Human Skills We Need in an Unpredictable World
Video·2 frameworks extracted
2015
Why It's Time to Forget the Pecking Order at Work
Video·2 frameworks extracted
2012
Dare to Disagree
Video·2 frameworks extracted
Appears alongside

Top neighbors of Margaret Heffernan

8people
01
A.G. Lafley & Roger Martin
playing-to-win / *Playing to Win*
1shared list
02
Adam Grant
give-and-take / *Give and Take*, *Originals*, *Think Again*
1shared list
03
Alice Schroeder
Buffett biographer / *The Snowball*
1shared list
04
Andrew Lo
adaptive markets / *Adaptive Markets*
1shared list
05
Andy Stanley
leadership communication / *Communicating for a Change*
1shared list
06
Angela Duckworth
grit / *Grit*
1shared list
07
Annie Murphy Paul
extended mind / *The Extended Mind*
1shared list
08
Ashlee Vance
Musk biographer / *Elon Musk* (2015)
1shared list
Last updated
10 May 2026
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