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W. Chan Kim

Blue Ocean Strategy

W. Chan Kim is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.

Wikipedia
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Frameworks

Attributed to W. Chan Kim

Mental models, principles, and operating frameworks extracted from sources where W. is the credited author or speaker.

8frameworks
01
Blue Ocean vs. Red Ocean Thinking
Stop competing in bloody waters; create uncontested market space instead
Strategy·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
02
The Four Actions Framework
Create blue oceans by eliminating, reducing, raising, and creating across industry factors
Strategy·from Blue Ocean Strategy
03
The Four Actions Framework (ERRC)
Eliminate, Reduce, Raise, Create: four moves to break the value-cost trade-off
Strategy·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
04
The Noncustomer Analysis
Your biggest growth opportunity is the people who refuse to buy from you
Strategy·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
05
The Reconstructionist View of Strategy
Market boundaries are mental constructs, not physical constraints
Mindset·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
06
The Strategy Canvas
Visualize your competitive landscape to see where the real opportunity lies
Strategy·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
07
The Three Characteristics Test (Focus, Divergence, Tagline)
Test your strategy for commercial viability with three visual criteria
Strategy·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
08
Value Curve Diagnosis
Read your strategy's health from the shape of your value curve
Strategy·from Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne
Domains

Framework distribution

8frameworks
Strategy7 frameworks · 87.5%
Mindset1 framework · 0%
Bibliography

Sources by W. Chan Kim

4sources
Book
Appears alongside

Top neighbors of W. Chan Kim

8people
Last updated
10 May 2026
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