Lists / People

Yves Pigneur

Business Model Canvas (co-creator)

University of Lausanne professor who co-created the Business Model Canvas and co-authored Business Model Generation with Alexander Osterwalder.

#2Business Model Innovators
64/ 100
Authority scoreEstablished
1lists#2peak1primary1category
03
Top 100 Business Model Innovators
Rank #2·Business Model Canvas (co-creator)
Frameworks

Attributed to Yves Pigneur

Mental models, principles, and operating frameworks extracted from sources where Yves is the credited author or speaker.

7frameworks
01
Customer Insight Discovery System
Six research techniques to understand what customers truly want
Marketing·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
02
Hypothesis-Driven Testing with Test and Learning Cards
Structure experiments to systematically reduce business risk
Entrepreneurship·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
03
Rapid Value Proposition Prototyping
Explore many directions cheaply before committing to one
Innovation·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
04
Seven Business Model Assessment Questions
Score your business model's structural strength on seven dimensions
Strategy·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
05
The Invent-Improve Spectrum
Balance incremental improvements with breakthrough reinvention
Innovation·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
06
The Value Proposition Canvas
Map customer needs and your offering on one visual page
Strategy·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
07
Three Kinds of Fit Progression
Move from paper fit to market fit to business model fit
Entrepreneurship·from Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Domains

Framework distribution

7frameworks
Entrepreneurship2 frameworks · 28.6%
Strategy2 frameworks · 28.6%
Innovation2 frameworks · 28.6%
Marketing1 framework · -0.1%
Bibliography

Sources by Yves Pigneur

3sources
Book
2014
Value Proposition Design: How to Create Products and Services Customers Want
Book
2014
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Book·14 frameworks extracted
2010
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Book
Appears alongside

Top neighbors of Yves Pigneur

8people
01
Aaron Skonnard
Pluralsight: skills-based subscription learning model
1shared list
02
Alex Karp
Palantir: forward-deployed-engineer service-to-software model
1shared list
03
Alex Osterwalder
Business Model Canvas, Value Proposition Canvas
1shared list
04
Alexander Osterwalder (BMG)
Business Model Generation arc — distinct from canvas (testing/portfolio)
1shared list
05
Andrei Hagiu
Multi-sided platforms, MSP economics
1shared list
06
Andrew Mason
Groupon: daily-deal collective-buying model
1shared list
07
Andrew McAfee
Second Machine Age, Machine-Platform-Crowd
1shared list
08
Andy Dunn
Bonobos: digitally-native vertical brand (DNVB) thesis
1shared list
Last updated
10 May 2026
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