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Anticipate outcomes

Be cautious of uneven information

Unpredictability is key

Unpredictability in game theory

Using game theory to achieve a goal

The art of selective elimination

The power of intransigence

When to follow and when to lead

Don't chase streaks

Strategic decision making

Outdo your adversary

5 keys to success

Understanding Personal Values

Create lasting change

Change your perspective

Understand how people process information

Overcome Language Pitfalls

Strategy for success

Automatic Change

Change Your Representations

Empowering beliefs for success

Duplicate Success

Achieve Success

Stimulate evolutionary progress through high levels of experimentation, opportunistic action, and purposeful selection of what proves successful

Create intensely strong cultures with fervently held ideology, rigorous indoctrination, tightness of fit, and a sense of elitism that preserves the core

Maintain a fixed core ideology of values and purpose while driving relentless change in everything else - the central dynamic of enduring great companies

Set bold, clear, compelling goals that energize the entire organization and stimulate extraordinary progress through audacious commitment

Build an organization that can prosper far beyond the presence of any single leader and through multiple product life cycles

Embrace both extremes simultaneously instead of choosing between them - reject false dichotomies to build enduring greatness

Improvement is eternal and infinite; build a system where every person, every day, surfaces problems and makes things a little better

Identify and ruthlessly eliminate the seven categories of waste that inflate costs without adding any value for the customer

Ask why five times to penetrate from symptoms to root causes, turning every problem into a permanent improvement

Use simple visual signals attached to goods to pull production through the system, making overproduction impossible and waste visible

Build quality into the process by giving machines and workers the authority to stop production the moment an abnormality occurs

Produce only what is needed, when it is needed, in the amount needed to eliminate waste and approach zero inventory

Ask whether someone wants practical help, emotional comfort, or simply to be listened to before responding

Target the obsessives, not the masses — consumers with otaku are your sneezers, your evangelists, your engine of growth

Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing

When we truly connect in conversation our brains physically synchronize in measurable ways

Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone

In a world of brown cows, only the purple one gets noticed — remarkable is the only marketing that works

Ask questions, repeat back what you heard in your own words, then ask if you got it right

Effective communication requires recognizing and matching the kind of conversation your partner is having

Every discussion is one of three types and mismatches cause miscommunication

Make good habits 20 seconds easier to start and bad habits 20 seconds harder to access, using temporal distance to reshape behavior

Reduce the size of dreaded tasks until you feel no resistance to starting, then let momentum carry you forward

Map your natural energy peaks to schedule your highest-impact work during the hours when you bring the most focus and vitality

Pick three outcomes you want to accomplish each day and each week to work with deliberate intention instead of reacting to whatever comes your way

Productivity is the product of deliberately managing your time, attention, and energy together rather than any one in isolation

Successful change unfolds through six predictable stages — knowing which stage you are in determines which strategies will actually work