Pull live capacity data from Service Titan into a board and adjust digital ad spend per branch daily to match leads to available labor
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers) · John Wilson
When uncertain, look left and right; what others do becomes the best evidence of what you should do.
Influence: Science and Practice · Robert B. Cialdini
Hire marketers who are digital natives, analytical, networked, and can create content
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Build a blog that generates traffic for years, not just days, through compounding content investment
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Stop interrupting prospects — earn their attention by publishing content they want
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Pair an evocative meme title with a plain subtitle to maximize reach without sacrificing credibility
Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker
Turn a salary ask into a 90-day evidence campaign before you set foot in the room.
HR Expert: How To Negotiate A Pay Rise · Wayne Clarke
Democracies sustain wars they were attacked into; wars of choice erode politically until withdrawal
The Iran War Expert: I Simulated The Iran War for 20 Years. Here's What Happens Next · Robert Pape
How products graduate from needing notifications to living in users' minds
The Hook Model: How to Manufacture Desire · Nir Eyal
Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
Create enormous value by changing perception rather than changing the product itself
How To Influence People: Marketing Secrets Behind The World's Biggest Brands - Rory Sutherland · Rory Sutherland
Treat marketing like venture capital — most value comes from rare wins
Rory Sutherland Gives His Opinion On Nassim Taleb · Rory Sutherland
Create buying frenzies through structured demand-building campaigns
Oversubscribed · Daniel Priestley
Generate warm leads with interactive assessment scorecards
Scorecard Marketing · Daniel Priestley
Convert endless responsibilities into completable projects
The PARA Method · Tiago Forte
Understand which era of change you are operating in to choose the right strategy
The tribes we lead - Seth Godin · Seth Godin
People don't follow the best evidence — they follow the most compelling narrative
How People Think · Morgan Housel
Replace traditional marketing with engineering-driven distribution
Growth Hacker is the New VP Marketing · Andrew Chen
Peek into the cycles of your customer's life
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Personalize marketing with data
Scorecard Marketing by Daniel Priestley · Unknown
Use data to drive marketing success
Scorecard Marketing by Daniel Priestley · Unknown
SRI
Scorecard Marketing by Daniel Priestley · Unknown
ELU
Scorecard Marketing by Daniel Priestley · Unknown
Awaken hidden desires
Scorecard Marketing by Daniel Priestley · Unknown
Understand why people buy
Scorecard Marketing by Daniel Priestley · Unknown
Create effective calls to action
$100M Playbook GOATed Ads - Alex Hormozi · Unknown
Create effective ad content
$100M Playbook GOATed Ads - Alex Hormozi · Unknown
Target ads based on audience awareness
$100M Playbook GOATed Ads - Alex Hormozi · Unknown
Create ads in parts
$100M Playbook GOATed Ads - Alex Hormozi · Unknown
A disciplined process for narrowing from hundreds of potential markets to one beachhead you can dominate, then expanding from that position of strength.
Disciplined Entrepreneurship · Bill Aulet
Control reality by weaving fact and fiction into seamless deception
The 33 Strategies of War (Joost Elffers Books) · Robert Greene
Sell anything to the masses by making influence feel like entertainment
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Seven marketing pieces that turn your BrandScript into revenue
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Match your strategy to the specific conditions of the ground you occupy
The Art of War · Sun Tzu
Evaluate five constant factors before any competitive engagement
The Art of War · Sun Tzu
Offer Variation Hierarchy
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
MAGIC Naming Formula
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Urgency Tactics Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Scarcity Tactics Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Move from data and arguments to narratives that inspire action
Change by Design · Tim Brown
Build a brand that people believe in, not just buy from
Shoe Dog · Phil Knight
The willingness to take risks for the good of an unknown future
The Infinite Game · Simon Sinek
A four-step process to communicate stakes without fearmongering
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Seven story elements that clarify your brand message so customers listen
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
The expertise that made you successful last time will make you fail next time
Masters of Scale · Reid Hoffman
Convert all traffic into traffic you own so you control your destiny
Traffic Secrets · Russell Brunson
The three-part formula behind every successful ad, funnel, and sale
Traffic Secrets · Russell Brunson
FREE is not just a price -- it is an emotional trigger that overrides rational calculation
Predictably Irrational · Dan Ariely