Buy brands people love that are attached to companies that are failing.

Jamie Salter on Brand Strategy & AI — Reuters Momentum (AC15) editorial interview · Reuters (interviewer: Arriana McLymore) — reupload via DWS News

Build genuine friendships with customers—friendships are immune to competition and price negotiation

The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer

Convert strategy into four to five precise pre-call actions that make the next meeting count

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Close only business where both sides win—or lose both the deal and your reputation long-term

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Map every person who can derail or advance your sale into one of four decisive roles

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Score leads by engagement signals and nurture the unready until they're sales-qualified

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Treat your marketing team as part publisher — build a systematic content production engine

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Transform your website from a product brochure into a magnetic industry resource

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Articulate value in all seven dimensions VITO cares about, not just price

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Map every account by who really approves vs. who merely recommends

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

World-class managers coach to known behaviors and innovate around unknown obstacles to unstick deals

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Assert and maintain momentum throughout the sale — assertively, not aggressively

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Adapt the teaching message to each stakeholder's specific goals, role, and economic context

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Teach customers something they don't know about their business — then show why only you can fix it

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

The three-part methodology for winning complex B2B sales through constructive tension

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Technologies only flip incumbent markets once they cross the better threshold on price and performance.

4 Hard Truths About Capitalism and Climate · Steve Howard

Sell when the stock hits today's fair value, not at a guessed future price.

How to Invest in Stocks · Sasha Yanshin

Map where your career sits as AI climbs from technical roles toward human-touch ones—before it reaches you.

“This Is Terrifying!” You’re NOT Ready For What’s About To Happen With AI | Jason & Brett Oppenheim — The Iced Coffee Hour · The Iced Coffee Hour

Maximize show rates by mastering availability, speed, personalization, and volume

$100M Playbook: Lead Nurture · Alex Hormozi

Find magical solutions by abandoning naive logic in human affairs

Alchemy · Rory Sutherland

Desensitize yourself to rejection by asking for 10% off your coffee every day until no feels normal

Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Noah Kagan

Turn customers into your most powerful sales force by giving fans tools to spread your message

Flipping the Funnel · Seth Godin

Design deliberate offer sequences that fund your customer acquisition automatically

The Man That Makes Millionaires: Turn $0 to $10k With This Step By Step Formula! Alex Hormozi · Alex Hormozi

Stack complementary skills to become irreplaceable rather than mastering one in isolation

How The 1% BUILD WEALTH (Copy These Millionaire Habits) | Alex Hormozi · Alex Hormozi

Multiply growth by increasing clients, transactions, and value

Getting Everything You Can Out of All You've Got · Jay Abraham

Evolve pay structures as your company scales through growth stages

Scaling Up Compensation · Verne Harnish & Sebastian Ross

Care personally AND challenge directly—most managers only do one

Radical Candor Framework · Kim Scott

Find what's already working and scale it, rather than diagnosing what's broken and fixing it

Adam Grant WorkLife - How to Change Your Workplace · Adam Grant

Business development through code, not connections

Growth Hacker is the New VP Marketing · Andrew Chen

Build persuasive communication with claims and proof

Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown

When customer validation fails, change direction based on what you learned rather than pressing forward on a broken plan

The Four Steps to the Epiphany · Steve Blank

Prove you have a repeatable and scalable sales process by getting customers to actually buy

The Four Steps to the Epiphany · Steve Blank

Get out of the building to test whether your hypotheses about customers and their problems are correct

The Four Steps to the Epiphany · Steve Blank

Measure and maximize the eight key drivers that determine whether your business is attractive to acquirers.

Built to Sell · John Warrillow

The single most important factor in business success is choosing a market with massive, desperate demand before crafting your offer.

$100M Offers · Alex Hormozi

Accelerate how quickly cash flows through your business so growth generates cash instead of consuming it.

Scaling Up · Verne Harnish

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Map the forces that drive and block every customer decision

Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

Build a dedicated division that drives continuous improvement across the company

The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi

Build your business as if you'll franchise it 5,000 times

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber

Win the pragmatist by becoming the safe, proven, de facto standard choice

Crossing the Chasm · Geoffrey A. Moore

Urgency Tactics Framework

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi

Keep going until you get lucky, then pivot to stay lucky

What's Your Dream? · Simon Squibb

Bootstrap ruthlessly at the start, invest aggressively once you have traction

What's Your Dream? · Simon Squibb

Transform your organization from visionary-driven pioneers to mainstream-focused settlers as you ...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Set prices that reinforce your market leadership positioning and support your distribution channe...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Match your distribution channel to your buyer type -- five channels for five distinct customer pr...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

A B2C alternative to the chasm model that drives consumer technology adoption through four interl...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Map your market by understanding the five psychographic profiles that determine how technology ge...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore