Acquire unprofitable small operators using asymmetric knowledge and turn them profitable
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Acquire a business with real estate for near-zero capital by pairing with a REIT buyer
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Map every role in a small acquisition target to know exactly where human capital risk can crater your business
Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds
Use third-party approval requirements to negotiate aggressively on price and structure when buying a distributorship
Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds
Buy brands people love that are attached to companies that are failing.
Jamie Salter on Brand Strategy & AI — Reuters Momentum (AC15) editorial interview · Reuters (interviewer: Arriana McLymore) — reupload via DWS News
Differentiate yourself so memorably before and during the sale that comparison becomes irrelevant
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Make a large ask first so your real request looks like a generous concession.
Influence: Science and Practice · Robert B. Cialdini
What comes first warps perception of what comes next—sequence is a lever of influence.
Influence: Science and Practice · Robert B. Cialdini
Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Transform your website from a product brochure into a magnetic industry resource
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
A complete sequential playbook from prospect identification to closed VITO sale
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Articulate value in all seven dimensions VITO cares about, not just price
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Map every account by who really approves vs. who merely recommends
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Tax global wealth to fund direct cash transfers to citizens of countries bearing the climate damage.
Tax the Rich and Save the Planet · Esther Duflo
Technologies only flip incumbent markets once they cross the better threshold on price and performance.
4 Hard Truths About Capitalism and Climate · Steve Howard
State your number once with conviction, then stop — silence is the close
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Triangulate your true market rate, then anchor the ask above target to create negotiation room
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Sell when the stock hits today's fair value, not at a guessed future price.
How to Invest in Stocks · Sasha Yanshin
Fix the right business problem at the right time using a needs-based pyramid
Fix This Next · Mike Michalowicz
Generate warm leads with interactive assessment scorecards
Scorecard Marketing · Daniel Priestley
Reverse the formula: happiness fuels success, not the other way around
The Happy Secret to Better Work · Shawn Achor
Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy
The Four Steps to the Epiphany · Steve Blank
The single most important factor in business success is choosing a market with massive, desperate demand before crafting your offer.
$100M Offers · Alex Hormozi
Turn weakness into power by making the pursuer become the pursued
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Sell anything to the masses by making influence feel like entertainment
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Profile your target's hidden needs to tailor your influence approach
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
A 24-step strategic sequence for winning hearts and minds
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Set pricing for pragmatists and choose channels that deliver the whole product
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Choose your customers strategically to improve margins and competitive position
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Pair every quantity metric with a quality counterpart to prevent damage
Measure What Matters · John Doerr
Measure lead and lag indicators to predict and drive profitability
Profit First for Contractors: Transform your Construction Business from a Cash-Eating Monster to a Money-Making Machine · Shawn Van Dyke
Take your profit first, then operate on what remains
Profit First for Contractors: Transform your Construction Business from a Cash-Eating Monster to a Money-Making Machine · Shawn Van Dyke
Match your sales channel to your buyer's expectations and your product's complexity
Crossing the Chasm · Geoffrey A. Moore
Transform your organization from visionary-driven pioneers to mainstream-focused settlers as you ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Set prices that reinforce your market leadership positioning and support your distribution channe...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Match your distribution channel to your buyer type -- five channels for five distinct customer pr...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Map your market by understanding the five psychographic profiles that determine how technology ge...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Construct a compelling offer with the right promise to the right audience at the right time
The $100 Startup · Chris Guillebeau
Use your audience's own language to show them you truly understand their problems
Superfans · Pat Flynn
Maintain eye contact a beat longer than comfortable to signal deep interest
How to Talk to Anyone · Leil Lowndes
Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek
Stop creating traffic; tap into audiences that already exist
Traffic Secrets · Russell Brunson
Build free tools and microsites that generate leads as long-term marketing assets
Traction · Gabriel Weinberg & Justin Mares
A complete taxonomy of every way a startup can acquire customers
Traction · Gabriel Weinberg & Justin Mares
Use strategic generosity and selective honesty to build influence networks
The 48 Laws of Power · Robert Greene