Barry Schwartz
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Barry Schwartz

Paradox of Choice.

Psychologist and Swarthmore College professor, author of The Paradox of Choice, whose research on choice overload shaped behavioral decision science.

Wikipedia
#39Decision Scientists
55/ 100
Authority scoreEstablished
1lists#39peak1primary1category
15
Top 100 Decision Scientists
Rank #39·Paradox of Choice.
Bibliography

Sources by Barry Schwartz

1source
Book
—
The Paradox of Choice: Why More Is Less
Book
Appears alongside

Top neighbors of Barry Schwartz

8people
01
Adam Alter
Drunk Tank Pink; Irresistible; cue-driven behavior research.
1shared list
02
Adam Galinsky
power and decision-making.
1shared list
03
Amos Tversky
heuristics-and-biases program; Prospect Theory co-author.
1shared list
04
Anders Ericsson
deliberate practice.
1shared list
05
Andrei Shleifer
noise traders; inefficient markets.
1shared list
06
Annie Duke
Thinking in Bets; resulting fallacy.
1shared list
07
Antonio Damasio
somatic-marker hypothesis.
1shared list
08
Barbara Mellers
Good Judgment Project co-PI; forecasting accuracy.
1shared list
Last updated
10 May 2026
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