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BJ Fogg

Tiny Habits; behavior model.

BJ Fogg is a research psychologist and founder of the Behaviour Design Lab at Stanford University. He developed the Fogg Behavior Model, which holds that behaviour occurs when motivation, ability, and a prompt converge simultaneously. His 2019 book Tiny Habits translates this framework into a practical system for building new habits by anchoring small actions to existing routines.

#78Decision Scientists

45/ 100

Authority scoreNotable

1lists#78peak1primary1category

Top 100 Decision Scientists

Rank #78·Tiny Habits; behavior model.

Frameworks

Attributed to BJ Fogg

Mental models, principles, and operating frameworks extracted from sources where BJ is the credited author or speaker.

1framework

The Tiny Habits Method

Behavior change is a design challenge, not a motivation challenge

Self-Mastery·from Tiny Surprises for Happiness and Health

Domains

Framework distribution

1framework

Self-Mastery1 framework · 0%

Bibliography

Sources by BJ Fogg

3sources

Book

Podcast

Tiny Surprises for Happiness and Health

Podcast·2 frameworks extracted

Tiny Surprises for Happiness and Health - BJ Fogg TEDxMaui

Appears alongside

Top neighbors of BJ Fogg

8people

Drunk Tank Pink; Irresistible; cue-driven behavior research.

power and decision-making.

heuristics-and-biases program; Prospect Theory co-author.

Anders Ericsson

deliberate practice.

Andrei Shleifer

noise traders; inefficient markets.

Thinking in Bets; resulting fallacy.

Antonio Damasio

somatic-marker hypothesis.

Barbara Mellers

Good Judgment Project co-PI; forecasting accuracy.

Last updated

10 May 2026

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