Lists / People
Dan Ariely
Predictably Irrational.
Professor of Psychology and Behavioural Economics at Duke University's Fuqua School of Business. His research documents how cognitive biases distort everyday decisions across pricing, health, and ethics. Best known for 'Predictably Irrational' (2008), which popularised behavioural economics for general audiences.
62/ 100
Authority scoreEstablished
1lists#10peak1primary1category
Frameworks
Attributed to Dan Ariely
Mental models, principles, and operating frameworks extracted from sources where Dan is the credited author or speaker.
12frameworks
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Arbitrary Coherence
First impressions set invisible anchors that shape every subsequent decision
Self-Mastery·from Predictably Irrational
Expectation-Reality Shaping
What people expect to experience literally changes what they do experience
Sales·from Predictably Irrational
Procrastination Pre-Commitment
Bind your future self before your present self negotiates away your goals
Productivity·from Predictably Irrational
Social vs. Market Norms
Mixing money into social relationships destroys motivation that money cannot buy back
Leadership·from Predictably Irrational
The Decoy Effect
Introduce an inferior option to make your preferred choice look irresistible
Marketing·from Predictably Irrational
The Door-Closing Aversion
We chase options we do not need because losing any possibility feels like dying
Strategy·from Predictably Irrational
The Endowment Effect
Owning something instantly inflates its value far beyond what you would pay to acquire it
Finance·from Predictably Irrational
The Free Lunch Principle
Behavioral economics reveals exploitable patterns that create value for everyone
Innovation·from Predictably Irrational
The Honesty Margin
People cheat just enough to benefit while still feeling honest about themselves
Leadership·from Predictably Irrational
The Hot-Cold Empathy Gap
You cannot predict your emotional self's decisions from your rational self's chair
Mindset·from Predictably Irrational
The Placebo Price Effect
Higher prices produce genuinely better outcomes through belief alone
Finance·from Predictably Irrational
The Zero Price Effect
FREE is not just a price -- it is an emotional trigger that overrides rational calculation
Marketing·from Predictably Irrational
Domains
Framework distribution
12frameworks
Marketing2 frameworks · 16.7%
Finance2 frameworks · 16.7%
Leadership2 frameworks · 16.7%
Sales1 framework · 8.3%
Mindset1 framework · 8.3%
Strategy1 framework · 0%
Other3 frameworks · 33.3%
Bibliography
Sources by Dan Ariely
1source
Appears alongside
Top neighbors of Dan Ariely
8people
01
Adam Alter
Drunk Tank Pink; Irresistible; cue-driven behavior research.
1shared list
02Adam Galinsky
power and decision-making.
1shared list
03Amos Tversky
heuristics-and-biases program; Prospect Theory co-author.
1shared list
04Anders Ericsson
deliberate practice.
1shared list
05Andrei Shleifer
noise traders; inefficient markets.
1shared list
06Annie Duke
Thinking in Bets; resulting fallacy.
1shared list
07Antonio Damasio
somatic-marker hypothesis.
1shared list
08Barbara Mellers
Good Judgment Project co-PI; forecasting accuracy.
1shared list
Last updated
10 May 2026