David Halpern

UK Behavioural Insights Team; EAST framework.

David Halpern is chief executive of the Behavioural Insights Team (BIT), the world's first government-backed behavioural science unit, spun out of the UK Cabinet Office. He led development of the EAST framework (Easy, Attractive, Social, Timely), a practical tool used by governments worldwide to design behaviour-change interventions. He is also the author of 'Inside the Nudge Unit', setting out how behavioural economics can improve policy outcomes.