Eldar Shafir

Scarcity co-author; decision context.

Professor of Psychology and Public Affairs at Princeton University. Co-authored 'Scarcity: Why Having Too Little Means So Much' (2013) with Sendhil Mullainathan, arguing that scarcity — of money or time — captures mental bandwidth in ways that impair judgement. His applied work extends to policy design and the behavioural consultancy ideas42.