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Katy Milkman

How to Change; temptation bundling.

Katy Milkman is a professor at the Wharton School, University of Pennsylvania, and co-founder of the Behaviour Change for Good Initiative. Her research applies behavioural science to health, savings, and habit formation. She is best known for coining 'temptation bundling' — pairing effortful tasks with enjoyable rewards — and for her 2021 book How to Change.

@katy_milkmanWikipedia
#76Decision Scientists
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Authority scoreNotable
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Frameworks

Attributed to Katy Milkman

Mental models, principles, and operating frameworks extracted from sources where Katy is the credited author or speaker.

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Domains

Framework distribution

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Self-Mastery1 framework · 0%
Bibliography

Sources by Katy Milkman

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Top neighbors of Katy Milkman

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Last updated
10 May 2026
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