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Loran Nordgren

Human Element / friction theory.

Professor at Kellogg School of Management and co-author of The Human Element, researching psychological friction as a barrier to behavior change.

@loran_nordgrenWikipedia
#75Decision Scientists
46/ 100
Authority scoreNotable
1lists#75peak1primary1category
15
Top 100 Decision Scientists
Rank #75·Human Element / friction theory.
Appears alongside

Top neighbors of Loran Nordgren

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01
Adam Alter
Drunk Tank Pink; Irresistible; cue-driven behavior research.
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02
Adam Galinsky
power and decision-making.
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03
Amos Tversky
heuristics-and-biases program; Prospect Theory co-author.
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04
Anders Ericsson
deliberate practice.
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05
Andrei Shleifer
noise traders; inefficient markets.
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06
Annie Duke
Thinking in Bets; resulting fallacy.
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07
Antonio Damasio
somatic-marker hypothesis.
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08
Barbara Mellers
Good Judgment Project co-PI; forecasting accuracy.
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Last updated
10 May 2026
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