Lists / People
Seth Godin
purple cow, permission marketing / *Purple Cow*, *This Is Marketing*
Author of "Purple Cow," "Linchpin," and 20+ marketing books; pioneer of permission marketing and the concept of the ideavirus.
55/ 100
Authority scoreEstablished
1lists#37peak1primary1category
Frameworks
Attributed to Seth Godin
Mental models, principles, and operating frameworks extracted from sources where Seth is the credited author or speaker.
24frameworks
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Double Double
Innovate and Grow
Innovation·from Poke the Box
Flux
Embracing Change
Mindset·from Poke the Box
Instigation Capital
Initiate Change
Innovation·from Poke the Box
Leadership vs. Management Distinction
Managers make widgets; leaders make change
Leadership·from Tribes: We Need You to Lead Us
Smallest Viable Market Framework
Create change by serving the smallest group that can sustain your work
Marketing·from This Is Marketing: You Can't Be Seen Until You Learn to See
Sneezers and the Ideavirus
Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing
Marketing·from Purple Cow, New Edition: Transform Your Business by Being Remarkable
Strategy as a Philosophy of Becoming
Strategy is not a plan — it is a deliberate choice about who you are becoming
Strategy·from Seth Godin — This is Strategy
The Art of Vulnerability
Embracing risk to create
Mindset·from V is for Vulnerable
The Attempt Framework
Try, don't hide
Mindset·from Poke the Box
The Attention Scarcity Principle
In an overcommunicated world, earning attention is more valuable than buying it
Marketing·from Permission Marketing
The Blog as Comics Panel Method
Write blog posts that sketch two points and let the reader leap between them
Communication·from Seth Godin - Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets
The Buzzer Management Framework
Timing is everything
Productivity·from Poke the Box
The Community-First Business Model
Build the tribe first, then let the business model emerge from their needs
Entrepreneurship·from The Tribes Casebook A companion to TRIBES - Seth Godin
The Crazy Goal Catalyst
Set an impossibly ambitious goal to unlock creativity and transform your tribe
Mindset·from The Tribes Casebook A companion to TRIBES - Seth Godin
The Daily Blog Practice
Build a creative practice that compounds over years through daily shipping
Productivity·from Seth Godin on Marketing, Challenging the Status Quo, and Making a Difference
The Dandelion Mind
Spread ideas like dandelion seeds
Mindset·from Poke the Box
The Death of the TV-Industrial Complex
Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone
Marketing·from Purple Cow, New Edition: Transform Your Business by Being Remarkable
The Distributed Tribe Leadership Model
Empower every member to lead at their level for exponential tribal growth
Leadership·from The Tribes Casebook A companion to TRIBES - Seth Godin
The Downhill Business Principle
Start businesses that push downhill — where eager buyers are already waiting
Entrepreneurship·from Seth Godin on Marketing, Challenging the Status Quo, and Making a Difference
The Fear-to-Faith Conversion
Replace the paralyzing story of fear with the motivating story of faith
Mindset·from Tribes: We Need You to Lead Us
The Flipped Funnel
Turn customers into your most powerful sales force by giving fans tools to spread your message
Marketing·from Flipping the Funnel
The Game Selection Strategy
The most important strategic decision is which game to play, not how to play better
Strategy·from Seth Godin on Playing the Right Game and Strategy as a Superpower
The Heretic's Checklist
Five traits that separate movement-creating leaders from compliant sheep-walkers
Leadership·from The tribes we lead - Seth Godin
The Heretic's Movement-Building Playbook
Challenge the status quo by connecting passionate believers into tribes
Leadership·from The tribes we lead
Domains
Framework distribution
56frameworks
Marketing14 frameworks · 25%
Leadership10 frameworks · 17.9%
Mindset9 frameworks · 16.1%
Innovation8 frameworks · 14.3%
Strategy6 frameworks · 10.7%
Productivity5 frameworks · 0%
Other4 frameworks · 16%
Bibliography
Sources by Seth Godin
47sources
Book
202020182018201220112008200820082007200620031999—————————————————————
The Practice: Shipping Creative Work
Book·2 frameworks extracted
This Is Marketing
Book·2 frameworks extracted
This Is Marketing: You Can't Be Seen Until You Learn to See
Book·2 frameworks extracted
V is for Vulnerable
Book·2 frameworks extracted
Poke the Box
Book·28 frameworks extracted
The Tribes Casebook: A Companion to TRIBES
Book
The Tribes Casebook A companion to TRIBES - Seth Godin
Book·14 frameworks extracted
Tribes: We Need You to Lead Us
Book·14 frameworks extracted
Meatball Sundae: Is Your Marketing out of Sync?
Book·2 frameworks extracted
Flipping the Funnel
Book·2 frameworks extracted
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Book·8 frameworks extracted
Permission Marketing
Book·4 frameworks extracted
All Marketers Are Liars
Book
Big Red Fez
Book
eMarketing
Book
Free Prize Inside
Book
Free Prize Inside!
Book
Meatball Sundae
Book
Small Is the New Big
Book
Survival Is Not Enough
Book
The Big Moo
Book
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Book
The Icarus Deception
Book
The Song of Significance
Book
This is marketing
Book
This is Marketing
Book
This is Strategy
Book
This Is Strategy
Book
Tribes
Book
Unleashing the Ideavirus
Book
We Are All Weird
Book
Whatcha Gonna Do with That Duck?
Book
Your Turn
Book
Podcast
2025202520242024202120212016
Seth Godin on Playing the Right Game and Strategy as a Superpower
Podcast·2 frameworks extracted
Seth Godin — This is Strategy
Podcast·2 frameworks extracted
Seth Godin - Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets
Podcast·2 frameworks extracted
Seth Godin on Overcoming Resistance - Tim Ferriss Podcast
Podcast·2 frameworks extracted
Seth Godin - Leadership vs. Management - What it means to make a difference
Podcast
Seth Godin – Leadership vs. Management - What it means to make a difference
Podcast
Seth Godin on Marketing, Challenging the Status Quo, and Making a Difference
Podcast·6 frameworks extracted
Video
201320132009200720072007
The Tribes We Lead
Video·2 frameworks extracted
The tribes we lead - Seth Godin
Video·4 frameworks extracted
The tribes we lead
Video·4 frameworks extracted
How to get your ideas to spread
Video·2 frameworks extracted
How to Get Your Ideas to Spread
Video·2 frameworks extracted
How To Get Your Ideas To Spread
Video·2 frameworks extracted
Appears alongside
Top neighbors of Seth Godin
8people
01
A.G. Lafley & Roger Martin
playing-to-win / *Playing to Win*
1shared list
02Adam Grant
give-and-take / *Give and Take*, *Originals*, *Think Again*
1shared list
03Alice Schroeder
Buffett biographer / *The Snowball*
1shared list
04Andrew Lo
adaptive markets / *Adaptive Markets*
1shared list
05Andy Stanley
leadership communication / *Communicating for a Change*
1shared list
06Angela Duckworth
grit / *Grit*
1shared list
07Annie Murphy Paul
extended mind / *The Extended Mind*
1shared list
08Ashlee Vance
Musk biographer / *Elon Musk* (2015)
1shared list
Last updated
10 May 2026