Turn a $250k pump truck into a tracked inbound channel that competes with a $3k/month billboard for $4k once
Owned and Operated: Why Septic is the Most Underrated Business in America (Epic Septic) · John Wilson
Continuously vary the training stimulus so the body never adapts and progress never stalls.
Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere
Run self-improvement empirically: try, track honestly, and keep only what works for you
21 Harsh Truths About Why You’re Still Lost - Mark Manson — Chris Williamson · Chris Williamson
Fees are the only form of alpha you can guarantee — and they compound against you
The Golden Age of Returns is Over · Mike Staunton & Paul Marsh
Transform information into inspiration through voice, body, and authentic humanity.
How to speak with meaning · TED-Ed
BTC's addressable market is the sum of three independent mega-trends
Invest in This – It'll Be Worth $1.5 Million by 2030 | World Leading Investing Expert · Cathie Wood
Human morality evolved from social instincts shared with other group-living animals
The Descent of Man and Selection in Relation to Sex · Charles Darwin
The sex that invests more in offspring is choosier about mates
Evolutionary Psychology: The New Science of the Mind · David M. Buss
Apply behavioral science principles systematically to solve innovation contradictions
Evolutionary Ideas · Sam Tatam
Master your visual image and vocal image to control how people perceive you
13 Years of Communication Skills Knowledge in 53 minutes · Vinh Giang
Become your true self within the marriage, not despite it
The Most Eye-Opening Conversation on Marriage & Love You Will Ever Hear · James Sexton
Mass-produce winning ads by chunking creation into hooks, meat, and CTAs
$100M Playbook: GOATed Ads · Alex Hormozi
Discover what people deeply want but cannot articulate
Choice, Happiness, and Spaghetti Sauce · Malcolm Gladwell
There is no perfect product—only perfect products for different people
Choice, Happiness, and Spaghetti Sauce · Malcolm Gladwell
Picture the outcome, promise the change, prove your claims, push to action
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Guide readers from attention through desire to action in four steps
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Treat AI as a collaborator, not an oracle -- you own the output
How to Use AI to Do Practical Stuff: A New Guide · Ethan Mollick
Tail-end consequences matter more than probability or average outcomes
The Three Sides of Risk · Morgan Housel
Boil things down to fundamental truths, then reason up from there
Elon Musk USC Commencement Speech · Elon Musk
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
Create ads in parts
$100M Playbook GOATed Ads - Alex Hormozi · Unknown
Cooperate, then mimic, with forgiveness
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Stimulate evolutionary progress through high levels of experimentation, opportunistic action, and purposeful selection of what proves successful
Built to Last · Jim Collins & Jerry I. Porras
Maintain a fixed core ideology of values and purpose while driving relentless change in everything else - the central dynamic of enduring great companies
Built to Last · Jim Collins & Jerry I. Porras
Test hypotheses across cultures
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Survival & Reproduction
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Survival of the fittest
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Match carb intake to exercise type, intensity, and duration demands
ACSM's Nutrition for Exercise Science · Dan Benardot
Profile your target's hidden needs to tailor your influence approach
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Innovate it, measure it, standardize it -- then do it again
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber
Offer Variation Hierarchy
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
MAGIC Naming Formula
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Delivery Cube Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Bookend each day with reflection to compound wisdom over a lifetime
The Daily Stoic 366 Meditations on Wisdom, Perseverance · Ryan Holiday and Stephen Hanselman
Build an impenetrable fortress of the mind that no external force can breach
The Daily Stoic 366 Meditations on Wisdom, Perseverance · Ryan Holiday and Stephen Hanselman
Cycle through reflecting, connecting, deciding, and doing for deeper learning
The Fifth Discipline Fieldbook · Peter Senge
Small variations compounding over time produce transformative results
The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin
Survival of the fittest
Evolutionary Psychology The New Science of the Mind, · David M Buss
Understanding change over time
Evolutionary Psychology The New Science of the Mind, · David M Buss
Targeted Bicep Exercise
The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss
Vary your movement to improve function and reduce injury
Essentials: The Science & Practice of Movement | Ido Portal · Andrew Huberman
Understanding genetic variation
Behaviors That Alter Your Genes to Improve Your Health & Performance | Dr. Melissa Ilardo · Andrew Huberman
Optimizing human performance
Behaviors That Alter Your Genes to Improve Your Health & Performance | Dr. Melissa Ilardo · Andrew Huberman
Genes influence traits
Behaviors That Alter Your Genes to Improve Your Health & Performance | Dr. Melissa Ilardo · Andrew Huberman
Adapting to the environment
Behaviors That Alter Your Genes to Improve Your Health & Performance | Dr. Melissa Ilardo · Andrew Huberman
Understanding the role of genetics in trait development
Life, Death & the Neuroscience of Your Unique Experience | Dr. David Linden · Andrew Huberman
Understanding unique experiences
Life, Death & the Neuroscience of Your Unique Experience | Dr. David Linden · Andrew Huberman
Understanding sensual touch
Life, Death & the Neuroscience of Your Unique Experience | Dr. David Linden · Andrew Huberman
Periodized training for strength and mobility
Build a Strong, Pain-Proof Back | Dr. Stuart McGill · Andrew Huberman
Vary temp for health
How to Use Cold & Heat Exposure to Improve Your Health | Dr. Susanna Søberg · Andrew Huberman