55frameworks
Quality
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Brands Have Heartbeats
People buy a brand because it has a heartbeat — and content is what gives it one.
Story Structure Over Subject
Make from genuine personal fascination, then impose a three-act structure — the drama comes from the structure, not the subject.
The Political Inversion Comedy MethodIn-depth
Transform political observations into comedy that's genuinely funny even for audiences who disagree
The Six-Step Commercial Teaching PitchIn-depth
Choreographed six steps that lead customers from insight to your solution as the natural conclusion
The SCAR Content ScaleIn-depth
Depth-rank your content to produce videos that competitors and AI can never replicate.
The Open Stage Story CircleIn-depth
Turn strangers into a community by hosting a recurring open stage for true first-person stories.
The 'What If?' Narrative Pitch
Win high-stakes pitches by leading with one human story, then bridging to your solution with 'What if?'
Start, Cut, RehearseIn-depth
One story. Ruthless cuts. Relentless rehearsal. Then perform.
Strategic Storytelling System
Win trust, deepen relationships, and communicate value through the deliberate use of story
Sparkline Presentation Structure
Great talks oscillate between what is and what could be, creating a frequency that moves audiences to act
Narrative Self-Editing Framework
Change the story you tell about yourself and you change the trajectory of your life
The Narrative-Number Valuation Bridge
Connect compelling stories to rigorous numbers to make better investment and business decisions
Brand Authenticity Through Vulnerability
Show real human emotion in brand communications to build deep trust
Charismatic Presenting
Construct and deliver presentations that inspire, command, and connect
The SB7 StoryBrand FrameworkIn-depth
A seven-part story structure that clarifies brand messaging so customers listen, engage, and buy
The Best Story Wins Framework
People don't follow the best evidence — they follow the most compelling narrative
The Scene Advancement Principle
Every scene must move the story forward, no exceptions
The Four Pillars of Success
Master self, story, philosophy, and team to achieve lasting greatness
Belief Building Marketing
Build trust, authority, and lasting relationships with your audience
Storytelling Framework
Sharpen your narrative skills
Narrative Competence Framework
Empathy through storytelling
Narrative Medicine
Using stories to improve patient care
Get the Story Framework
Ask for stories, not jobs
Organizational Storytelling
Harnessing stories for organizational success
The Six SensesIn-depth
Essential aptitudes for success
Reframe Your Story
Change your narrative
The Feedback Containment Chart Framework
Contain the story
Contain the Story Framework
Keep feedback in perspective
Separate the Strands Framework
Distinguish emotions, story, and feedback
The Thoughts + Feelings = Story Framework
Understanding the interplay between thoughts and feelings
The Power of Story in Presentations
Stories are data with a soul that sync the brains of speaker and listener
The Three Pillars of TED-Style PersuasionIn-depth
The most engaging presentations are Emotional, Novel, and Memorable
Learning to Rise
A three-part process — the Reckoning, the Rumble, and the Revolution — for getting back up after failure with more wisdom and wholeheartedness
Storytelling as Strategic CommunicationIn-depth
Move from data and arguments to narratives that inspire action
WHAT Structure for Toasts and Tributes
Why are we here, How connected, Anecdotes, Thank everyone
What-So What-Now What Structure
The universal three-part structure for organizing any spontaneous response
The Witness-Centered Case Building MethodIn-depth
Using survivor testimony as the foundation for both legal and moral accountability
The SB7 FrameworkIn-depth
Seven story elements that clarify your brand message so customers listen
The Narrative and Empathy Framework
Understanding through narrative
Narrative Distancing Framework
Buffer between experience and internal landscape
Default Mode Network Framework
Brain's narrative system
The Improvisation Framework
Improv for communication
The Tour Guide Framework
Communicate like a tour guide
The Linearity Framework
Use linearity to convey complex information
The Structure Framework
Logical connection of ideas
The Rhythm Framework
Create a rhythm to engage your audience
The Storytelling Framework
Use storytelling to convey information and create a sense of wonder
The Art of Misdirection through Storytelling
Weaving tales to deceive
Narrative Gratitude Practice
Story-based gratitude practice
Vicarious Growth and Resilience Narratives
Strengthen your own resilience by witnessing and sharing stories of growth