Lists / People

William Ury

Getting to Yes / Getting Past No

Co-author of Getting to Yes and co-founder of Harvard's Program on Negotiation, known for principled negotiation and conflict-resolution frameworks.

Wikipedia
#44Sales Methodologists
53/ 100
Authority scoreNotable
1lists#44peak1primary1category
13
Top 100 Sales Methodologists
Rank #44·Getting to Yes / Getting Past No
Frameworks

Attributed to William Ury

Mental models, principles, and operating frameworks extracted from sources where William is the credited author or speaker.

7frameworks
01
Balcony-Bridge-Third Side Negotiation System
Go to the balcony, build a golden bridge, and engage the third side
Communication·from The Walk from No to Yes
02
BATNA (Best Alternative to a Negotiated Agreement)
Your walkaway power is your real negotiating power
Strategy·from Getting to Yes: Negotiating an agreement without giving in
03
Interest-Based Bargaining
Dig beneath positions to discover what people actually need
Communication·from Getting to Yes: Negotiating an agreement without giving in
04
Negotiation Jujitsu
Sidestep attacks and redirect energy toward problem-solving
Communication·from Getting to Yes: Negotiating an agreement without giving in
05
Principled Negotiation Method
Negotiate on interests not positions to reach wise agreements efficiently and amicably
Communication·from Getting to Yes
06
Principled Negotiation (The Harvard Method)
Hard on the merits, soft on the people
Communication·from Getting to Yes: Negotiating an agreement without giving in
07
The One-Text Procedure
Refine a single draft instead of trading competing proposals
Strategy·from Getting to Yes: Negotiating an agreement without giving in
Domains

Framework distribution

7frameworks
Communication5 frameworks · 71.4%
Strategy2 frameworks · 0%
Bibliography

Sources by William Ury

7sources
Book
1981
Getting to Yes
Book·2 frameworks extracted
1981
Getting to Yes: Negotiating an agreement without giving in
Book·10 frameworks extracted
—
Getting Past No
Book
—
Getting to YES
Book
—
Getting to Yes: Negotiating Agreement Without Giving In
Book
—
The Third Side: Why We Fight and How We Can Stop
Book
Video
2010
The Walk from No to Yes
Video·2 frameworks extracted
Appears alongside

Top neighbors of William Ury

8people
01
Aaron Ross
Predictable Revenue, cold-calling 2.0
1shared list
02
Andy Paul
Sell Without Selling Out
1shared list
03
Andy Whyte
MEDDICC (book), modernized methodology
1shared list
04
Anthony Cole
sales-management coaching frameworks
1shared list
05
Anthony Iannarino
The Lost Art of Closing, Eat Their Lunch
1shared list
06
Armand Farrokh
30MPC co-host, outbound playbooks
1shared list
07
Becc Holland
Flip the Script personalization
1shared list
08
Bill Caskey
The 2X Quota podcast/coaching
1shared list
Last updated
10 May 2026
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