Category · MKT
Marketing
Frameworks for positioning, distribution, and turning attention into revenue.
263frameworks in marketing
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Emotion, Logic, and Urgency Framework
ELU
Emotion, Logic, and Urgency
Three psychological ingredients
Product-For-Prospects
Low-risk first step
Warming People Up
Educate and entertain
Dormant Desire Framework
Awaken hidden desires
Psychological Tension Framework
Understand why people buy
Scorecard Marketing
Generate warm leads
The Loss Leader Framework
Price one book low to drive sales
The Shareworthy Framework
Create shareworthy content
The Exchanging Value Framework
Add value without expectation
The Social Media Focus Framework
Focus on one platform
The Asymmetrical Promotion Framework
Add Value, Not Virality
Social Media Publishing Framework
Share your work with the world
Mailchimp/TinyLetter Publishing Framework
Share your work with your audience
Issuu/Scribd Publishing Framework
Share your work with a community
HTML/Blog Publishing Framework
Share your work with the world
The Book Distribution Framework
Get your book in front of readers
The Tribe Framework
Embracing weirdness
The Factory Framework
Mass Production vs. Individuality
The Gutenberg Parenthesis Framework
End of Mass Market
The Four Forces for Weird
Embracing individuality
The Myth of Mass
Mass is dead
No Advertising
Don't advertise, instead focus on creating value
Volume
Increase show rates with high-volume outreach
Proof
Increase show rates with social proof
A/B Incentives
Increase show rates with personalized incentives
Pillar III: Personalization
Personalize to boost show rates
Pillar I: Availability
Increase lead conversion
Availability Optimization
Increase show rates
Four Pillars of Lead Nurture
Availability, Speed, Personalization, Volume
Ad Creation Process Framework
Scale Your Business with Effective Ads
CTA Framework
Clear > Clever
Call to Action (CTA) Framework
Create effective calls to action
Ad Meat Framework
Create effective ad content
Awareness Level Framework
Target ads based on audience awareness
Ad Assembly Process
Create ads in parts
Flipped Funnel Approach
Empowering fans to speak up
Squidoo
Empowering fans
Flipping the Funnel
Empower fans to speak up
Positioning Framework
Market positioning
Shared Fantasies Framework
Customer intimacy
Main Street Market Competition Framework
Focus on customer intimacy and operational excellence
Line Extension Framework
Increase market penetration
+1 Marketing
Adding value to existing products
Ready, Fire, Aim
Iterative probing and learning in niche marketing
Whole Product +1
Adding value to commoditized products
Main Street Market Development
Sustainable growth through niche extensions
Tornado Pricing Strategy
Price to capture market share
Tornado Marketing Strategy
Rapidly deploy a standard product
Tornado Marketing Framework
Ride the tornado to market dominance