Category · MKT

Marketing

Frameworks for positioning, distribution, and turning attention into revenue.

263frameworks in marketing
Difficulty
Time to result
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Showing 101–150 of 263
101
Emotion, Logic, and Urgency Framework
ELU
weeks
102
Emotion, Logic, and Urgency
Three psychological ingredients
weeks
103
Product-For-Prospects
Low-risk first step
days
104
Warming People Up
Educate and entertain
weeks
105
Dormant Desire Framework
Awaken hidden desires
weeks
106
Psychological Tension Framework
Understand why people buy
weeks
107
Scorecard Marketing
Generate warm leads
weeks
108
The Loss Leader Framework
Price one book low to drive sales
weeks
109
The Shareworthy Framework
Create shareworthy content
weeks
110
The Exchanging Value Framework
Add value without expectation
months
111
The Social Media Focus Framework
Focus on one platform
weeks
112
The Asymmetrical Promotion Framework
Add Value, Not Virality
months
113
Social Media Publishing Framework
Share your work with the world
weeks
114
Mailchimp/TinyLetter Publishing Framework
Share your work with your audience
weeks
115
Issuu/Scribd Publishing Framework
Share your work with a community
weeks
116
HTML/Blog Publishing Framework
Share your work with the world
weeks
117
The Book Distribution Framework
Get your book in front of readers
months
118
The Tribe Framework
Embracing weirdness
months
119
The Factory Framework
Mass Production vs. Individuality
weeks
120
The Gutenberg Parenthesis Framework
End of Mass Market
months
121
The Four Forces for Weird
Embracing individuality
months
122
The Myth of Mass
Mass is dead
months
123
No Advertising
Don't advertise, instead focus on creating value
days
124
Volume
Increase show rates with high-volume outreach
months
125
Proof
Increase show rates with social proof
weeks
126
A/B Incentives
Increase show rates with personalized incentives
weeks
127
Pillar III: Personalization
Personalize to boost show rates
weeks
128
Pillar I: Availability
Increase lead conversion
weeks
129
Availability Optimization
Increase show rates
days
130
Four Pillars of Lead Nurture
Availability, Speed, Personalization, Volume
weeks
131
Ad Creation Process Framework
Scale Your Business with Effective Ads
weeks
132
CTA Framework
Clear > Clever
days
133
Call to Action (CTA) Framework
Create effective calls to action
days
134
Ad Meat Framework
Create effective ad content
weeks
135
Awareness Level Framework
Target ads based on audience awareness
weeks
136
Ad Assembly Process
Create ads in parts
weeks
137
Flipped Funnel Approach
Empowering fans to speak up
months
138
Squidoo
Empowering fans
months
139
Flipping the Funnel
Empower fans to speak up
months
140
Positioning Framework
Market positioning
weeks
141
Shared Fantasies Framework
Customer intimacy
months
142
Main Street Market Competition Framework
Focus on customer intimacy and operational excellence
months
143
Line Extension Framework
Increase market penetration
months
144
+1 Marketing
Adding value to existing products
weeks
145
Ready, Fire, Aim
Iterative probing and learning in niche marketing
weeks
146
Whole Product +1
Adding value to commoditized products
months
147
Main Street Market Development
Sustainable growth through niche extensions
months
148
Tornado Pricing Strategy
Price to capture market share
months
149
Tornado Marketing Strategy
Rapidly deploy a standard product
months
150
Tornado Marketing Framework
Ride the tornado to market dominance
months